Thanks, will check it out. Yes, Jon Haidt's book was great, I consider it a must-read for anyone serious about understanding political thought/motivations. You might find interesting: Jon Haidt RTed me calling attention to the Gerard & Deutsch study about how writing things down makes us more committed to them, and him not being aware of that study (and apparently no one making that connection w/ social media that I've seen) encouraged me to write this piece. It's still a wide open area with lots of room for studies/research to be done.

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